* Led brainstorming workshops with stakeholders to establish the type of engagement and community appropriate to the brand;
* Developed the concept of a technical layer to go over the existing tech infrastructure which would provide engagement facilities to boost time on site, page views, conversion and increase in basket value;
* Authored business requirements document (business and technical scope) for a new interactive area on the website;
* Worked with PM on agency/supplier checklist and liaised with agencies during the pitching process;
* Created internal social media policy and community education for marketing and customer service departments.
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