Created a business requirements report that:

  • Provided an understanding of the existing group approach to commenting, community, engagement and moderation within different areas of the business
  • Offered an understanding of the different department business requirements for comment functionality (editorial, commercial, customer value team, technical, etc).
  • Took a clear strategic decision about the different forms of digital interaction based on data and business insight.
  • Determined the best technology (through supplier selection) based upon editorial, user experience, and tech/product resources.
  • Set clear KPIs to drive engagement and strategic benefits.
  • Created different business cases and budget allocations dependent on the supplier recommendations and department creation options.

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