"Fairy tales are more than true; not because they tell us that dragons exist, but because they tell us that dragons can be beaten." - G.K. Chesterson
Social Engagement
Social Engagement Consultancy

Social Engagement Consultancy

I was a consultant from February 2010 to January 2012. I worked with River Island, Topshop, Topman, Miss Selfridge, BHS, Evans, Burton, Wallis, Dorothy Perkins, Westgate Communications, Neon Comms, Peter Burrowes and Watch Warehouse. Some of the services I’ve provided have been: High level social media strategy development Social media guideline documentation Social media conflict...
ASOS.com

ASOS.com

I worked at ASOS.com from November 2008 until February 2010. While I was there this is what I did … Responsibilities Created all social media and community engagement for ASOS.com from scratch. Developed and authored the social media strategy for ASOS.com, working with internal stakeholders, an external community platform provider, and an external moderation company....
The Sun

The Sun

I worked at The Sun for two years from 2007. Responsibilities Developed strategy on the replatforming project (MY Sun 2.0 to 3.0) Developed functionality for two new Sun-branded social media offerings. Oversaw MY Sun – message boards, comments on articles, user blogs, and user profiles Developed community and editorial strategy by working with the newspaper...
Daily Mail

Daily Mail

I worked at Associated Newspapers (Daily Mail, Mail on Sunday, Evening Standard, London Lite and ThisisMoney) from 2004 – 2007. This is what I did there: Responsibilities Oversaw and managied community and user-generated content across the network of Associated websites. Developed community strategies for each AND website, liaising with the managing editors on the newspapers...